A 17-year-old schoolgirl from Belfast has become an internet sensation with her homemade video tutorials on makeup and beauty. Over nine million people around the world have watched Chloe Morton’s videos on YouTube, which are packed with tips on how to get the latest looks, hairstyles and fashion.
In fact, the Ashfield Girls High School student has attracted such a huge and loyal following, with an incredible 180,951 subscribers, that she is now living off what started as a hobby two years ago. years.
Large international companies are paying for ad space on Chloe videos, some of which have been viewed individually by up to half a million people.
And in what must be every teenager’s dream, Chloe is courted by many of the world’s top makeup, beauty and fashion brands, who send her free samples of their new products in the hopes that she will showcase them in his presentations.
Known as Glitteralittle, the pretty brunette with a fresh face spends her Sundays recording and uploading three new videos every week.
She turned her bedroom into a recording studio, investing in professional recording equipment and lighting with the money she earns from advertising.
Enterprising Chloe, who turned 17 on Monday, revealed her videos also made her a minor celebrity in Belfast.
She says, “I have a lot of people who come to me in town when I go shopping to ask if they can have their picture taken with me, which is really amazing.
“It’s great how popular the videos have become. You can check YouTube who’s watching and although I have people mostly from UK and US there are viewers from all over the world as well.
“Sure, it’s weird to think that so many people are looking at you, but it makes me proud.
“A girl from Australia who has been doing this longer than me and has a million subscribers now follows me too, which I find just amazing.”
Chloe gets paid by advertisers every time someone views one of her videos, and she typically posts around 10 videos per month.
Last month, she worked harder than ever to record additional videos in the hopes of increasing her income until Christmas, which saw her pocket £ 500.
And because she doesn’t have to spend the money she earns on makeup and fashion like most girls her age, she was able to afford a new iPhone 6.
This shrewd teenager, however, has invested most of her income so far in her business by purchasing professional video equipment.
She says: “I started with a £ 50 Sony camera, but when the videos started to take off I was able to buy a really professional camera and a MacBook.
“I watched videos online to learn how to use video and how to edit and improve the quality of the images. And I got spotlights for my birthday so people could see the colors and shades of the makeup.”
All of Chloé’s style and makeup tips are also self-taught. She has spent many hours watching professionals online, picking up the best tricks, and practicing them in her bedroom.
Her videos show her expertly applying layers of product and color, and she makes the look transformation seem effortless.
Among the 50 most popular videos on his channel are My Everyday Make-up, which was viewed 488,107 times, Getting Ready: Makeup & Hair, with 357,062 views, and High Messy Pony Tail Tutorial, which was viewed 287,415. times.
One of her latest videos – Christmas Make-up – was watched by 26,811 people in the first five days of posting.
Chloe is currently studying for her BA in Media Studies, Business Studies, and Citizenship, and then plans to develop her online hobby into a full-time business.
Her booming career began two years ago when she posted her first video. “I absolutely loved watching other girls do their makeup online and it inspired me to do it myself,” says Chloe.
“I taught myself makeup from a young age, just from the Internet, and now I spend another hour a day watching videos when I come home from school and then before going to sleep. my videos on Sundays, the rest of the time being spent studying.
“I started about two years ago and it wasn’t until last year that it really started to take off.
“When I started to have more audience, companies started to contact me to offer me some of their products. I have the beauty brands Mac, Clarins, Benefit, GHD and Urban Decay as well as some companies of clothes.
“It’s great because when I come home from school and there’s a package waiting for me, it’s such a surprise to open it to see what’s inside.
“There was a week recently, every day I came home, something new was waiting for me, but usually I get a package at least once a week.
“My room is full of makeup – I had to buy a special large drawer to put it away and I already need another one.”
Her tutorials cover everything from basic everyday makeup to more complex applications like how to achieve the perfect smokey eye look.
And while her audience is mostly teenagers, women of all ages have logged in for advice. She is clearly popular, with hundreds of positive online reviews posted around the world.
Without a doubt, part of the appeal of Chloe’s videos is how it makes it seem like even more complicated looks are something anyone could achieve in their own bedroom as they prepare for. an evening. “I try to keep it simple, especially for young people who don’t know how to put on makeup,” she admits.
“But I also make a point of making them more complex for those who want to experiment and who already have basic know-how.
“There are a lot of tricks. One of my favorites is putting a little duct tape on the side of your eyelid to help get a straight line with your eyeliner. A lot of people find this difficult to do, but the ribbon thing really works. “
Chloe lives in East Belfast with her younger brother Callum (9) and her parents Stephen (33), a postman, and mum Natalie (33), a housekeeper at the school.
Naturally, her parents are very proud of their enterprising daughter, and their brother Callum hopes to follow in his big sister’s footsteps by starting his own YouTube channel playing his favorite game, Minecraft.
Chloe has also started posting her tips on Instagram, where she has 60,000 followers, and on Twitter, where she has 10,000 more.
But she is keen to stress that gaining makeup skills isn’t just about vanity – it also boosts self-esteem. “I think if you know what you’re doing and can apply your makeup well, it gives you confidence, and that’s especially important for teenagers,” she adds.
“I love making my films and when I leave school I hope to study for a degree in beauty and make a full-time career out of it.”
Her top 10 beauty products …
From high-end to high-end, here are Chloe’s best buys:
1 Collection Lasting Perfection Concealer, £ 4.19
One of my all-time favorite concealers, it offers lots of coverage but is also amazing at illuminating under the eyes, forehead, Cupid’s bow and the bridge of the nose. Provides a great glow. I think it’s better than a lot of more expensive brands
2 Laura Mercier Silk Cream Foundation, £ 34
One of the best basics I’ve tried – and I’ve tried a lot! Ideal for normal to dry skin, because it is very hydrating. Plus, it lasts all day and provides incredible coverage without clumping
3 NARS Bronzers (Laguna), £ 27
Definitely worth the money and the hype. Perfect for all skin tones as it is neither too light nor too dark and can be applied lightly or heavily. It has a golden shimmer which helps the skin to appear flawless
4 The Baume Lipstick (Mai Billsbepaid), £ 12
This is the most amazing nude shade, which makes the teeth look super white. A perfect color for all skin tones, it’s very sophisticated – and hydrating
5 Garnier Moisture Match moisturizers, £ 5.99
I love this brand’s moisturizers; they have a great range to suit all skin types including oily, dry and dull skin. My favorite is the one for dry skin, which suits me well
6 ‘Does It All’ Collection 5 in 1 Mascara, £ 4.99
I think this gives similar results to Benefit’s ‘They’re Real’ mascara, which costs £ 16.50. Gives incredible volume and length without looking lumpy
7 Anastasia Dip Brow Pomade, £ 15
This brand creates the most amazing eyebrow products ever. I only recently started filling in my eyebrows, using this product makes them really crisp and precise
8 Urban Decay nude palette, £ 37
Every time I had this palette, I immediately fell in love with it. It has the most beautiful shades of warm tones that make blue / green eyes pop. There are 12 shades in total, ranging from shimmery to matte, and it’s perfect for creating loads of different looks.
9 Chanel Soleil Tan De Chanel, £ 32
Okay, it’s expensive, but it’s an amazing product that can be used for a number of things. It’s a bronzer with a slight golden sheen that looks phenomenal. I use it to shape and tan, adding an extra dimension to my face. As it is a cream product, it mixes wonderfully. A good base to apply eye shadow too
10 L’Oréal Lumi Magic Primer, £ 9.99
Ideal for dry to normal skin. Use before applying foundation – it provides a base to adhere to. It makes the skin look super healthy and gives the makeup hold all day.
Others who made a profit
- Evan (7) is the face of EvanTubeHD making around £ 85,000-850,000 a year after YouTube’s 45% cut. The American family channel where Evan reviews toys and video games has 476,000 subscribers and more than 443 million views. According to a Newsweek interview with Jared, Evan’s father, all of the channel’s profits are invested in investment and savings accounts for their children.
- Bradley “The Rad Brad” Colburn is causing a sensation in the video game world, for his video game “walkthroughs” in which he explains how to beat a game. His estimated annual income is between £ 87,000 and £ 880,000 and 2, 32 million subscribers
- Potemi926 are Japanese sisters, Kanna and Akira, who, with the help of their parents, make videos of themselves playing with toys, DIY candy, and baked goods. They earn between £ 105,000 and £ 1million a year, with 265,000 subscribers and 403million views
- DisneyCollectorBR is the YouTube channel of an anonymous Brazilian woman who posts videos of her playing with Disney toys, with a comment in a very soothing voice. Parents find that they can put the videos to help calm their children. She earns between £ 320,000 and £ 3.2million per year and has a total of 1.05million subscribers
Download the Belfast Telegraph app
Get quick and easy access to the latest news, sports, business and opinion from Northern Ireland with the Belfast Telegraph app.