How to Promote a Fitness Blog on Instagram


If you want to grow your customer base, increase their return, and increase your revenue, then this article is for you, no matter who you are: a manager, a marketer, a fitness club SMM manager, or just a fitness coach.

Why Instagram? Because it’s one of the most popular social networks in the world. In addition, thanks to this platform, trainers or fitness clubs can receive up to 99% of their customers. Today we are going to talk about how to promote your account without having to buy instagram followers often.

Features of Promoting Fitness Brands on Social Media

Before embarking on direct promotion of a fitness-themed account, you should familiarize yourself with the main features of this process.

  1. First, messages should focus on the topic of a healthy lifestyle.
  2. Secondly, it is advisable to discreetly talk about services in publications so that a stable association of your fitness brand with health and beauty gradually takes hold in the minds of consumers.
  3. Third, you can use all possible SMM channels (Instagram, Facebook, etc.).

If you meet these conditions, you will be able to pass without having to buy real instagram followers.

How can a trainer or fitness club find and attract clients?

One of the important points that a trainer must keep in mind while promoting his services on social media is that his main task is to solve the customer’s problems. This is what you should focus on when choosing the wording to present yourself in a profile, and you should follow other rules as well.

Below we will tell you more about the tips you should follow so that you do not have to constantly buy real Instagram followers.

Get to know the customer and get as much information about them as possible

You should not start working with a client or describe your activities in the profile header using standard templates such as. Instead, when meeting with a client, invite them to talk about themselves, their lifestyle, habits, etc. Based on the data obtained in the first stage, you will be able to focus on the client’s goals and more accurately solve his problems. , which means you will earn more respect for yourself as a professional.

Do not offer standard training programs and formula-based meal plans

As a rule, training and nutrition programs similar to those offered by other trainers can only solve the client’s problems in the short term. At some point, the motivation to follow them disappears, because a person does not understand what effect the prescribed fitness class, together with proper nutrition, has on the body and the body. In this regard, the task of a professional trainer is to teach the client to listen to his body.

Help turn fitness into a habit

Agree that now on the network you can find a huge variety of exercises for self-development. Therefore, the role of a good physical trainer is not to give a list to his client, but to instill in him the love of sport and a healthy lifestyle.

Develop a quality training system

It is a big mistake if a fitness trainer offers the same training program to all clients in a row, which has proven to be successful for himself, or gives different programs one after the other. another until one works. Thus, the customer is only wasting his time and money.

To avoid this, it is worth focusing your efforts on creating an optimal system of fitness exercises for each client, thanks to which it will be possible to achieve the desired result.


If you’re aiming for high results with SMM, it’s important to fully understand the specifics of working with sports service buyers. This will help you better understand customer needs and, combined with the use of trending marketing tools, will ensure that your offers reach the target audience more accurately.



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