Best Friends Duo Launches Fitness Blog to Review and Rate New York Fitness Classes | Social superstars


MANHATTAN, New York (WABC) – Elizabeth Endres moved to New York from Michigan to pursue economic studies. Dale Borchhiver moved to New York City from Toronto to pursue fashion.

Now they have a full time business which is one of New York’s biggest fitness blogs, Sweats & The City.

So how did they do it? When the two girls moved to town, a mutual friend joined them as roommates.

Sharing a mutual passion for fitness and feeling frustrated with some fitness apps, the two sought to start a blog that would share a rating system for different studios in town.

They both didn’t like standing around a gym, not knowing exactly where to start. They agreed that a structured class was much easier for them to stay engaged and not lose motivation or interest.

But, a lot of the apps they used to join classes didn’t have the information they wanted to see. Like – are there showers? Are there lockers? What is the size of the classes? Was it a good workout?

So they teamed up and created the Sweats & The City blog, a play on words from the popular “Sex and the City” television series.

Now, with over 58,000 Instagram followers, their studio reviews – combined with their love of fashion – have become a highlight of “athleisure”, healthy eating and beauty products.

We were able to attend a class – Dance Floor Sculpt – with Dale and Liz firsthand, at PROJECT by Equinox. Natalie Reid and Sarah Grooms, of CityFitLife, taught high intensity, high energy dance workout.

Liz and Dale’s goal is to share motivation and health and wellness advice for their followers. They say, “If everyone can get a little healthier and a happier version of themselves, Sweats & The City has done their job.

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