It is most commonly associated with women in their twenties who have some helpful advice to share.
But now Amanda Holden, who celebrated her 45th birthday yesterday, has also entered the world of beauty video blogging – or vlogging.
“I decided to have fun with the kids,” she says at the start of the first installment of her own channel on the video-sharing site YouTube.
She decided to share her hair and makeup secrets with the world because “it’s what everyone does and it seems like the right thing to do,” she adds. Apparently she has “a lot to say” and promises “Mandy’s best advice.”
Tip: Amanda said she shares her beauty secrets with the world because “that’s what everyone does.
But what follows is a mix of bizarre behavior and sulking as she is filmed primarily by professional makeup artist Christian Vermaak in preparation for her appearances as a judge on Britain’s Got Talent.
After being duly smoothed and prepped for BGT, Miss Holden modestly announces, “I’ll show you how we did it because trust me, I woke up looking like Stig Of The Dump.”
For now, she still has a ways to go before catching up with Zoella, a 25-year-old beauty, fashion and lifestyle vlogger who has over six million subscribers on YouTube, where her vlogs attract 12 million hits. per month.
The first of Miss Holden’s vlogs, released last month, drew 14,357 views. Since then, there have been six more, with the latest only having been seen 3,200 times since it was posted on Saturday.
Indeed, in some of the vlogs, Miss Holden seems almost desperate to attract more viewers and urges those watching, “I’m new to vlogging, you must like me or subscribe.
So far, she has shared ideas such as, “It’s the width of the brush rather than the technique,” a comment that makes her laugh before adding, “We’re going to keep that.”
In a hair vlog, she wields a curler that she says “goes from thick to thin in one motion.”
Desperate: Miss Holden’s first vlog, released last month, drew 14,357 views
“Christian will show you how to do it,” she said. “So, I hope my lovely personal assistant Michaela will be able to speed things up so you don’t have to sit across me talking nonsense for probably the best part of an hour.” “
The footage is duly sped up before she tells an anecdote about how she tweeted to a radio show.
Once her hair has been duly teased and curled, she turns in her chair and says, “Mandy nightclub rotation. Oh, I’m a disco ball. ‘ Then she announces that she needs to change for Britain’s Got Talent and wiggles her butt in front of the camera in a bunny jumpsuit.
She even appears in a short red dress, which at one point opens almost to the belly button, to apply makeup to her legs to make them look tanned and toned – all because she’s going to be wearing a short dress during The England has incredible talent.
The only question is, can anyone remember what Amanda’s talent was in the first place?
As she prepares for Britain’s Got Talent, Amanda decides to teach us how to shine our eyelashes. The secret? The fakes – with each eyelash applied individually by a makeup artist with a firm hand. Not the easiest instruction for us to follow.
But she’s not going to talk about her eyebrows, she said. Instead, she’ll devote an entire vlog to it. I can not wait.
False Lashes: Amanda’s secret to getting long, thick lashes is to simulate them – with each lash applied by a makeup artist
Secrets of being a hardware loop
She’s in London for the second leg of Britain’s Got Talent auditions, the perfect time for Amanda to show us “how to curl” our hair. It starts off as nature intended with straight locks.
Then she reveals the secret to giving yourself curly hair in the style of Madonna’s classic look – yes, you guessed it, use curling clips, ladies!
Curling: Hot curling tongs and a handy personal assistant and stylist top the list for going from straight to curvy
She’s a pro and product placement
Amanda has barely slept after a restless night and thinks her eyes are puffy.
So she tells viewers that she is using a special cream that might help them. She holds the potion she uses up in the air and pushes it towards the camera, demonstrating how much of a pro at product placement she is – all the while reminding viewers that she’s new to this vlogging lark. When the task was completed, she proudly announces that applying the cream was like “frosting a cake”.
Where’s Mary Berry when you need her?
Product: She may be new to the vlogging lark, but Amanda knows how to advertise a product
My darlings, this is a pout of trout
While blowing the world with tips on how to do a “smoky eye,” Miss Holden at one point seems rather bewildered.
Still the showbiz troupe, she quickly overcomes the shock of pouting for the camera, although it just makes her look a bit like a much younger conceited teenager taking a selfie.
At least she takes the trouble to apply some of the makeup in this one herself – most videos show her getting her hair done by a professional makeup artist.
Pout: She’s supposed to show off her smoky eyes, but opts for a teenage selfie trout pout instead
Steady: Surprise, Amanda applies her own eye makeup on her own
Fake tan on the legs too, ladies
After showing us how to apply cream to puffy eyes, Amanda moves on to body makeup – or rather, hires a dedicated assistant to do it.
Apparently, contouring is necessary when wearing a short skirt for a photoshoot. It makes your pins shiny and tan.
Hopefully they don’t try to match the shade of her legs to the color of her face. They could be there for hours.
Assistant: Contouring is necessary when wearing a short skirt for a photoshoot …
… and a dedicated assistant to help apply it
Is he a bank robber?
No, she’s not robbing a bank – she’s not Hannibal Lecter, either. It’s just Amanda putting on an altitude mask (which apparently makes her lungs work harder). She says she feels like “Darth Vader is doing a workout.” Still, you can see how unusually smooth her forehead is at 45.
Masked: an altitude mask makes the lungs work harder, according to Amanda
A modern Cinderella
Better foot forward! This vlog was shot last month on Amanda’s first day on Britain’s Got Talent and, in a groundbreaking revelation, she decided to tell us that she was wearing those silver high heels.
“I love these shoes, they make me feel like Cinderella,” she said.
But you don’t need a fairy godmother when you have a makeup artist and a stylist to transform.
Is everything ready for a night on the tiles, Mandy?
Amanda is in a soulless bathroom in Liverpool – oh, the glamor! – teach us all how to style our hair and make-up.
Like an artist, she prepares all her colors and waves them in front of the camera before starting to paint the canvas that is the face of a woman.
This is her longest video yet – a whopping 16 minutes – and perhaps the most memorable part is the bathroom tiles (it’s at the Titanic Hotel in Liverpool if you’re wondering. ).
Fittingly enough, we all soon experience a sinking feeling.
Glamor: his longest video to date – 16 minutes – is filmed at the Titanic hotel in Liverpool